Barbara Benson
Producer at Mackcut
San Francisco, Estados Unidos
TítuloWashington Crossing the Delaware
Agencia
Campaña Turnpike
Anunciante GEICO
Marca Geico
Fecha de primera difusión/publicación
Sector Empresarial Banca, finanzas, legislación y seguros
Filosofía The latest entry to Geico’s 'It’s Not Surprising' campaign, 'Turnpike,' pays homage to Washington’s Crossing of the Delaware. We see Washington in his Durham boat with his crew, only instead of crossing the Delaware River, they're pulling the boat across three lanes of traffic on the Delaware Turnpike as horns honk and Washington starts getting testy. There seems to have been a mix-up in directions with General George Washington and his Continental Army – as evidenced by the long, traffic backup on the Delaware Turnpike in this latest entry to Geico’s long-running and successful 'It’s Not Surprising' campaign. The spot was directed by Radical Media’s Steve Miller.
Medio Televisión y Cine
Duración
Vice President
Marketing
Assistant Vice President
Marketing
Marketing Director
Media
Advertising
Brand Team Supervisor
Brand Team Supervisor
Brand Team Planner
Brand Team Planner
Brand Team Buyer
SVP
Director del grupo de creación
SVP
Creative Director
VP
Creative Director
Associate Creative Director
Responsable de conceptos / redactor
SVP
Executive Producer
Producer
Producer
Business Affairs Supervisor
VP
Account Director
Jefe de cuentas
Jefe de cuentas
Account Executive
Director de proyectos
Productora
Productora
Director
Executive Producer
Productor ejecutivo
Responsable de la producción
Producer
Production Supervisor
1st AD
Where was the spot shot?
Postproducción

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