Pooja Udaikumar

Campaign defining concepts.
Digital and app experience too.
Learning to be unafraid of deadlines.

no radical. no natural breaker of rules. no seeker of the bold statement. just uncaring of convention and in relentless pursuit for artistic integrity and free brownies.
I have no never-again.
I have no always.
Because I was different - was. am. will be.

Copywriting
Creating creative content.
Responsible for generating the words, slogans and audio scripts that accompany advertising visuals.
Liaising with art directors/designers/illustrators/ for the purpose of executing concepts.
Developing clear, persuasive and original copy for various marketing collateral.
Proofreading all copy before it leaves the studio.
Managing the creative team to ensure timely job completion.
Amending, revising or redeveloping adverts or campaigns in response to feedback from a client.

Digital Marketing
Developing and managing content across social media platforms on Facebook, Instagram, Twitter, Google+, Pinterest, & Tumblr
Identifying key influencers and conducting outreach
Participating in brainstorming/pitch sessions to help shape social media programs & daily content
Assisting in measuring impact of social media efforts through relevant monitoring tools and reporting
Conduct on-going research projects on key industry trends & competitive insights.
Customer service in terms of interaction on comment sections of the same.
Writing, editing and/or identification of web content, including general information, product descriptions, campaign content, photos/graphics .
Ensuring that content meets editorial style, consistent with brand language, meeting accuracy standards.
Ensuring accurate, timely posting of content and imagery.

Production
Liaising with production companies for the purpose of executing concepts.
Meeting with clients to present and sell creative work.
Casting actors for TV and radio work.

Overseeing all creative output to maintain quality.

- Learning how to developing and frame creative concepts according to creative brief requirements.
- Applying brand identity systems to strategise innovative communication solutions that meet business and user needs.
- Understanding strategy and client goals.