Pooja Udaikumar

Pooja Udaikumar

Project Manager at Impact BBDO
Dubai, Emiratos Árabes Unidos

Positions

Conceptual Copywriter
McCollins Media
March 2013 - Presente (7 years 2 months)
Campaign defining concepts.
Digital and app experience too.
Learning to be unafraid of deadlines.
The one
PoojU Photography
December 2009 - Presente (10 years 5 months)
no radical. no natural breaker of rules. no seeker of the bold statement. just uncaring of convention and in relentless pursuit for artistic integrity and free brownies.
I have no never-again.
I have no always.
Because I was different - was. am. will be.
Creative Content Architect
Prism Advertising
August 2012 - March 2013 (7 months)
Copywriting
Creating creative content.
Responsible for generating the words, slogans and audio scripts that accompany advertising visuals.
Liaising with art directors/designers/illustrators/ for the purpose of executing concepts.
Developing clear, persuasive and original copy for various marketing collateral.
Proofreading all copy before it leaves the studio.
Managing the creative team to ensure timely job completion.
Amending, revising or redeveloping adverts or campaigns in response to feedback from a client.

Digital Marketing
Developing and managing content across social media platforms on Facebook, Instagram, Twitter, Google+, Pinterest, & Tumblr
Identifying key influencers and conducting outreach
Participating in brainstorming/pitch sessions to help shape social media programs & daily content
Assisting in measuring impact of social media efforts through relevant monitoring tools and reporting
Conduct on-going research projects on key industry trends & competitive insights.
Customer service in terms of interaction on comment sections of the same.
Writing, editing and/or identification of web content, including general information, product descriptions, campaign content, photos/graphics .
Ensuring that content meets editorial style, consistent with brand language, meeting accuracy standards.
Ensuring accurate, timely posting of content and imagery.

Production
Liaising with production companies for the purpose of executing concepts.
Meeting with clients to present and sell creative work.
Casting actors for TV and radio work.

Overseeing all creative output to maintain quality.
Intern
DDB Worldwide Communications Group
April 2011 - May 2011 (1 month)
- Learning how to developing and frame creative concepts according to creative brief requirements.
- Applying brand identity systems to strategise innovative communication solutions that meet business and user needs.
- Understanding strategy and client goals.

Formación

Masters in Business Administration (Communication Management) Advertising

November 2009 - November 2011 (2 years)

B.A. Media & Communication Studies Public Relations and Advertising

November 2005 - November 2008 (3 years)

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