Three Ireland - "Dad Texts"

Boys and Girls

Boys and Girls Dublin, Irlanda

5926

Título	Dad Texts
Agencia	Boys and Girls
Campaña	Dad Texts
Anunciante	Three
Marca	Three Ireland
Fecha de primera difusión/publicación	2015
Sector Empresarial	Servicios de telefonía móvil, WAP
Filosofía	Father’s Day is an occasion with mobile use at the heart of it – everyone picking up the phone to call or text Dad. So it’s the perfect opportunity for a brand like Three to say something
Resultado	What to say came from a simple truth everyone can relate to: Dads are terrible at texting. To bring this to life we created a video piece featuring people reading out real Dad texts – complete with misspelled words, misplaced fullstops and very random emoji use. The piece was wrapped up with this simple brand message: ‘Some Dads aren’t great at texting. Give them a call this Father’s Day.' We launched the content on Facebook accompanied by a competition inviting people to share their own #DadTexts for the chance to win a smartphone for their Dad.
Medio	Web Film
Duración	64 seconds
Director creativo	Rory Hamilton
Responsable de conceptos / redactor	Rachel Carey
Director de cuentas	Pat Stephenson
Responsable de cuentas de agencia	Kieran O'Donovan
Productor de la agencia	Derek Doyle
Productor de la agencia	Sarah Chadwick
Postproducción	Piranha Bar
Director de fotografía	Piaras Mac Cionnaith
Sonido	Mutiny Recording Studios
Montador	Sean King
Camera Operator	Piaras Mac Cionnaith
Sound Engineer	Mark Richards
Graphics	Piranha Bar
Casting	Rachel Carey
Música	Aaron Smyth