Gilles Fichteberg
Cofondateur at Rosapark, Paris
Paris, Francia
TítuloHumanity's First Queue
Campaña Humanity's First Queue
Anunciante Monoprix
Marca Monoprix
Fecha de primera difusión/publicación
Sector Empresarial Grandes almacenes, supermercados
Sinopsis Nobody likes standing in line. It’s what’s left of our reptilian brain, that animal instinct that long ago impelled Sapiens to always serve themselves first in order to survive. The first queue jumper was clearly born at the same time as the first queue and to achieve their goal, they needed a brain that was more creative and craftier than their fellow humans’. This primal ingenuity, totally devoid of scruples, is recreated in this film and reflects what happens in queues every day still today – we have to put up with queue jumpers, or we possibly even are queue jumpers ourselves. So when Monoprix created an application that enables their customers to scan and pay for their purchases directly with their smartphones, without having to queue up at the checkout, they weren’t just putting an end to hours of queuing, but also to thousands of years of moral turpitude.
Medio Web Film
Media Agency Blue 449
Responsable de la creación
Responsable de la creación
Director artístico
Responsable de conceptos / redactor
Managing Director/Head of Strategic Planning
Director creativo adjunto
Director de cuentas
Responsable de cuentas de agencia
Agency TV Producer
Planificador estratégico
Head of Digital Strategy
Community Manager
Social Media Strategist
PR manager
Director de producción
Assistant Director
Director de fotografía
Jefe de decorados
Make-Up Artist
Productor de sonido
Productor de sonido
Sound Engineer
Chief Executive Officer (CEO)
Deputy Managing Director
Senior Business Manager
Head of Brand Activation
Head of Marketing, Digital & Innovation
Brand & Image Director
Communications and Media Manager

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