| Título | In Real Life |
| Agencia | BBDO New York |
| Campaña | In Real Life |
| Anunciante | Monica Lewinsky / Anti-Bullying |
| Marca | Monica Lewinsky / Anti-Bullying |
| Posted | Enero 2019 |
| Sector Empresarial | Instituciones/Organizaciones no gubernamentales |
| Sinopsis | "In Real Life" is an online PSA that sheds light on the disparity between how people act online versus in real life. The PSA featured actors reenacting hateful comments written on social media, on the street. Every time a scenario was reenacted, strangers stepped in to defend those being bullied. Since most social media influencers have experienced cyberbullying, we partnered with them to share their experiences dealing with online bullying and the lack of it when they’re offline. Their personal stories were shared with their followers, along with the PSA, urging them to rethink their actions online and to #ClickWithCompassion. |
| Medio | Case Study |
| Sound Company / Music Company | Human |
| Postproducción | The Mill New York |
| Director artístico | Bianca Guimaraes |
| Realizador | Win Bates |
| Director creativo adjunto | Roberto Danino |
| Responsable de conceptos / redactor | Roberto Danino |
| Director creativo adjunto | Bianca Guimaraes |
| Responsable de la creación | David Lubars |
| Responsable de la creación | Greg Hahn |
| Director ejecutivo de creación | Danilo Boer |
| Director ejecutivo de creación | Marcos Kotlhar |
| Head of Integrated Production | David Rolfe |
| Productor ejecutivo | Angela Narloch |
| Music Director | Rani Vaz |
| Planning Director | Christina Stoddard |
| Junior Brand Planner | Dexter Blumenthal |
| Engagement Planning Director | Yin Chung |
| Communication Planner | James Mullaly |
| Account Management | Steven Panariello |
| Account Management | Lindsey Cash |
| Account Management | Carrie White |
| Account Management | Nora Stanton |
| Influencer Manager | Lucy Bennett |
| Productora | BBDO Studios |
| Productor ejecutivo | Persis Koch |
| Studios Lead | Michael Gentile |
| Studios Lead | Michael Gentile |
| Studio Manager | AJ Rowe |
| Montaje | WORK Editorial NY |
| Montador | Adam Witten |
| Editorial Producer | Jamie Perritt |
| Compositor de música | Andrew Bloch |
| Mix Company | Heard City |
| Mixer | Dan Flosdorf |
| Executive Producer, Mix | Gloria Pitagorsky |
| Executive Producer, Mix | James Dean Wells |
| Colorista | Fergus McCall |
| Color Producer | Luis Martin |
| 2D Assist | Kyle Zemborain |
| 3D Lead Artist | Corey Brown |
| PR Agency | Dini Von Mueffling Communications |
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