River Island - "Don’t let the moment go"

St. Luke’s Communications

St. Luke’s Communications London, Reino Unido

1729

Marca: River Island
País: Reino Unido

Anunciante: River Island

Título	Don’t let the moment go
Agencia	St. Luke’s Communications
Campaña	Don’t let the moment go
Anunciante	River Island
Marca	River Island
Fecha de primera difusión/publicación	2022 / 10
Sector Empresarial	Almacenes de ropa y accesorios
Filosofía	High street fashion retailer River Island is launching its autumn/winter22 collection with its first TV ad campaign created by St Luke’s. Breaking on prime time TV the campaign leads with the line “Don’t let the moment go”. Inspiring viewers to live each moment to the full, the ads showcase River Island’s new collection, which is designed to encourage shoppers to be more playful, bold and daring this season, whatever happens in life. The 30-second spot features three women meeting up for a night of partying wearing glamourous outfits from River Island. One of the women gets side-tracked by a piano in the train station and the distraction delays them. As their train pulls out of the station, they realise they’ve missed their planned night out. The women decide to make the most of the moment, and take control of the situation by starting their own party in the station, encouraging passers-by to join in. Directed by LA-based Christine Yuan through Object and Animal, with an upbeat soundtrack with slow-motion breaks, the ad showcases the gorgeous colours and textures of the new AW22 clothes collection available from River Island in-store, online or app. River Island will own a ‘couture ad break’ on c4’s Gogglebox, featuring four ten-second ads interspersed within the break, teasing out the story, before building up to the full 30-second film at the end of the ad break. The campaign will run for 11 weeks on TVC, VOD, social media and in-store.
Medio	Televisión
Duración	30 seconds
Postproducción	Electric Theatre Collective
Montaje	Final Cut
Sonido	Jungle Studios
Director de publicidad	Jill Gate
Director de publicidad	Caroline Bradley
Director ejecutivo de creación	Richard Denney
Director artístico	Laura Stevens
Responsable de conceptos / redactor	Claire Wombwell
Agency TV Producer	Chloe London
Agency TV Producer	Tanya Fitzgerald
Creative Producer	Anna-Marie Mennecier
Planning Director	Emma Banks
Business Director	Lara Poole
Director de cuentas	Chloe Boothby
Ejecutivo de cuentas	Hettie Shirtcliffe
Productora	Object & Animal
Realizador	Christine Yuan
Productor	Izzy Graham
Post-production Producer	Alex Carswell
Montador	Amanda James
Montador	Josh Gemmell
Montaje	Apostle
Sonido	Sean Mahoney
Música	Native Music
Media Agency	Love Sugar Science
Colorista	Jason Wallis
2D Lead	Amy Smith
Compositor	George Gough
Compositor	Mike Simons
Compositor	Constanstin Von Zitzewitz
VFX Producer	Alex Carswell