Clément Scherrer

Clément Scherrer

Head Of Strategic Planning & Associate Director at Buzzman, Paris
Paris, Francia

Sumario

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Positions

Head Of Strategic Planning
Paris, Francia
December 2017 - Presente (2 years 1 month)
Strategic supervision of all the work from the agency.
Management of the planning team.
A specific dedication to Burger King, Boursorama, IKEA and Ouibus.

TitleSenior Strategic Planner
Paris, Francia
2015 - 2017 (2 years)
Full strategic supervision for IKEA France, Burger King France & Belgium, Boursorama (Online banking), Système U Digital ecosystem (Retailer), Mumm (Champagne).
Projects for Ubisoft, SNCF, Huawei, Blackpills,...
New business.
Senior Strategic Planner
Paris, Francia
2014 - 2015 (1 year)
In charge of the strategic supervision of most food accounts (Francine, Harrys, Bjorg,...) and of all things Spotless Group (Decolor'Stop).
Strategic planning on major pitches (Including win of 1664).
Strategic Planner / Brand Consultant
Pantin, Francia
2008 - 2014 (6 years)
Strategic Planner / Brand Consultant (Jun 2012 – Mar 2014)
In charge of integrated strategic planning for Disneyland Paris, Bledina and L'Oréal Group brands (Inneov, LaRoche-Posay).
Accompanied Disneyland Paris' shift from a park-centric to a consumer-centric communication system (from annual celebrations to insight-based campaigns).
Supervised consulting missions for Ubisoft, ready-to-wear brands, furniture brands

Chef de groupe chargé de développement / New business analyst (Jun 2010 – Jun 2012)
In charge of driving pitches for BETC (2nd most creative agency worldwide - Gunn Report 2010).
Heavily contributed to winning major accounts in the following areas : video games, spirits, consulting and information services, car rental, retail, leisure.
Participated in numerous pitches in the following areas : cosmetics, mobile, e-tail, clothing, food, tourism, watches, luxury.
Also in charge of other missions inside Havas Group, including a heavy contribution to winning one of the biggest European FMCG account

Chef de Publicite (Oct 2008 – Jun 2010)
In charge of advertising (TV+Print) for Neovadiol and Liftactiv, the two main anti-aging franchises of Laboratoires Vichy (L'Oreal Group), Europe's leading pharmacy cosmetics brand. Also in charge of Normaderm, the anti-acne franchise of Laboratoires Vichy.
Also in charge of advertising (mostly print) for Piper-Heidsieck champagnes.

Formación

Master in Entrepreneurship

2002 - 2006 (4 years)

Asociaciones

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