PetRescue - "PetMe"

DDB Sydney

DDB Sydney Ultimo, Australia

3320

Título	PetMe
Agencia	DDB Sydney
Campaña	A dog obsessed AI
Anunciante	PetRescue
Marca	PetRescue
Fecha de primera difusión/publicación	2019 / 2
Sector Empresarial	Acciones Caritativas, fundaciones, voluntariado
Sinopsis	People love dogs on social media. In fact, some dogs have more followers than you do. They get millions of likes and comments every day. While 9.000 dogs in shelters across the country are getting…Well. Not much. Knowing that people who like a certain breed are most likely to adopt one similar, we thought of a way to make Insta-famous dogs help the not-so famous ones. On national dog’s day, influencers all across Australia posted with the hashtag PetMe. Combining machine learning and innovative dog facial recognition, PetMe AI finds the perfect match up for adoption and replies to their post, making it visible to every one of their followers. And just like that, PetMe is turning virtual love into real love.
Medio	Interactivo
Duración	83 seconds
Responsable de la creación	Ben Welsh
Director ejecutivo de creación	Tara Ford
Director creativo	David Joubert
Director artístico	Alex Newman
Responsable de conceptos / redactor	Guilherme Machado
Creative technologist	Patrick Schroen
Producción de sonido	Nylon Studios