Santander - "Back to School"

Engine UK

Engine UK London, Reino Unido

6611

Marca: Santander
País: Reino Unido

Anunciante: Santander

Título	Back to School
Agencia	Engine UK
Campaña	Bank of Antandec
Anunciante	Santander
Marca	Santander
Fecha de primera difusión/publicación	2022 / 6
Sector Empresarial	Servicios bancarios, inversiones, corredores de bolsa
Filosofía	The latest instalment of the ‘Bank of Antandec’ campaign sees Ant and Dec return to role as fictional banking CEOs. This time, they’re attempting to teach children money confidence – however they’ve not quite got it right. In contrast to the Bank of Antandec’s endeavours, Santander has teamed up with Twinkl – one of the world’s largest online educational platforms – to launch free, curriculum-friendly learning materials, highlighting their commitment to supporting financial education, both at home and in the classroom. Breaking on 23rd June, ‘Back to School’, the 60-second commercial at the heart of the campaign, shows the banking supremos bursting into a classroom to impart their questionable financial wisdom, only to find that Santander - with the help of Twinkl - have got their first with The Numbers Game. Research shows that money habits start forming between the ages of three and seven and long-term financial outcomes can be predicted from behaviours in children as young as five. Despite this, over six in ten UK children and young people say they haven’t yet received any financial education at school. The result is many children and young people are unprepared for the money challenges and decisions that lie ahead. Financial difficulties were particularly problematic among young people with over two-thirds believing a lack of education on the subject had played a significant role in leading them into debt. As part of the financial education partnership, Engine and Sidhu & Simon’s campaign has produced introductory videos and learning for teachers, parents and carers to use in classrooms and homes to inspire children from age 5 to 16 to help build money confidence. The Numbers Game, originally developed by Santander and Sidhu & Simon, will be accessible to over 30,000 UK schools, comprising of 600,000 teachers and eight million children and young people aged between five to 16 years old. The Numbers Game represents a pioneering step forward for financial education and has already helped over 1.5 million children and young adults become more confident with numbers and money. This underpins the strategy Santander have spent the past three years developing and having the Bank of Antandec now supercharge The Numbers Game will help drive an even greater adoption of the materials among teachers, parents, and carers, as well as sparking the emotive connection that helps children and young people rise to a new challenge. Declan Lowney directed the ‘Back-to-School’ ad through the Merman production company. Santander and Engine developed the Bank of Antandec creative platform in 2019. The campaign, which has been unashamedly mass market and joyous in its appeal, has driven brand awareness in a category that often takes itself too seriously, achieving significant standout. In 2020 it won a Bronze Effie Award in the finance category.
Medio	Televisión
Duración	60 seconds
Montaje	The Assembly Rooms
Director de publicidad	Dan Sherwood
Director de publicidad	Melissa Noakes
Director de publicidad	Tina Boyle
Director de publicidad	Christopher Parker
Director de publicidad	Sam Inskip
Director de publicidad	Jane Green
Socio creativo	Jo Moore
Director artístico	Paul Hancock
Responsable de conceptos / redactor	David Newbold
Strategy Director	Nicola Dyball
Account Management	Will Lever
Senior Account Director	Katrina Jackson
Responsable de cuentas de agencia	Kelly Mahon
Productor de la agencia	Victoria Doran
Director de fotografía	Simon Richards
Realizador	Declan Lowney
Productor	Simon Monhemius
Productor ejecutivo	Siobhan Murphy
Offline Editor	Charlie Moreton
Productora	Merman
Postproducción	Creative Outpost
Post-production Producer	Caroline McNulty
VFX Artist	Tim Gaydon
VFX Artist	Burak Atay
VFX Artist	Otis Guiness-Walker
Sound Recordist	Creative Outpost
Sound Engineer	Dave Robinson
Co-Founder and Managing Director	Nav Sidhu
Associate Director	Dan Staples