Caitlin Ryan
Regional Creative Director, EMEA Facebook and Instagram at Facebook
London, Reino Unido
TítuloBobbly
Agencia
Campaña #whatnormalfeelslike
Anunciante Coppafeel!
Marca Coppafeel!
Fecha de primera difusión/publicación
Sector Empresarial Asociaciones de información y de la lucha contra la enfermedad
Sinopsis The #whatnormalfeelslike campaign, created by Karmarama, was born after months of research and conversations with women across the UK. The research showed that women aged between 18-30 struggle to find words to describe their boobs beyond big or small. 
The reason being is that the sexualisation of boobs has led to women to only thinking about theirs in terms of size. The purpose of this campaign is not only to inform young women that there are other words they can use to describe their boobs, but to also help women reclaim the vocabulary so that they know #whatnormalfeelslike for them, and are able to notice any changes. 
Filosofía The reason being is that the sexualisation of boobs has led to women to only thinking about theirs in terms of size. The purpose of this campaign is not only to inform young women that there are other words they can use to describe their boobs, but to also help women reclaim the vocabulary so that they know #whatnormalfeelslike for them, and are able to notice any changes. 
The campaign is supported by Sheridan Smith, who will be opening a pop-up shop exhibiting the images tomorrow in Brick Lane, East London. 
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