Regional Creative Director, EMEA Facebook and Instagram
at
Facebook
London, Reino Unido
| Título | Triptych |
| Agencia | Accenture Song |
| Campaña | #whatnormalfeelslike |
| Anunciante | Coppafeel! |
| Marca | Coppafeel! |
| Fecha de primera difusión/publicación | 2014 / 9 |
| Sector Empresarial | Asociaciones de información y de la lucha contra la enfermedad |
| Sinopsis | The #whatnormalfeelslike campaign, created by Karmarama, was born after months of research and conversations with women across the UK. The research showed that women aged between 18-30 struggle to find words to describe their boobs beyond big or small. The reason being is that the sexualisation of boobs has led to women to only thinking about theirs in terms of size. The purpose of this campaign is not only to inform young women that there are other words they can use to describe their boobs, but to also help women reclaim the vocabulary so that they know #whatnormalfeelslike for them, and are able to notice any changes. |
| Filosofía | The reason being is that the sexualisation of boobs has led to women to only thinking about theirs in terms of size. The purpose of this campaign is not only to inform young women that there are other words they can use to describe their boobs, but to also help women reclaim the vocabulary so that they know #whatnormalfeelslike for them, and are able to notice any changes. The campaign is supported by Sheridan Smith, who will be opening a pop-up shop exhibiting the images tomorrow in Brick Lane, East London. |
| Medio | Exterior |
| Productora | Jelly London |
| Director ejecutivo de creación | Caitlin Ryan |
| Director artístico | Laila Milborrow |
| Responsable de conceptos / redactor | Paul Pearson |
| Senior Planner | Matthew Waksman |
| Director de cuentas | Harriet Belsey |
| Director de cuentas | Laura Vipond |
| Productor de la agencia | Amy Lonnen |
| Fotógrafo | Rankin . |
| Typography | Alison Carmichael |
| Media Agency | MediaCom |
| Board Director OOH | Gill Reid |
| Planning Manager | Richard Beecroft |
| PR Agency | Kaper |
| Director de cuentas | Jenna Gifford |
| Responsable de cuentas de agencia | Julia Kenny |
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