Milton Stephens

Milton Stephens

Partner - GM at ToriStar Media
Atlanta, Estados Unidos

Sumario

ToriStar Media is a boutique graphic design house and interactive marketing agency. Unlike others, our process is completely built around meaningful relationships with our clients. This enables us to align our work with your business objectives and to act as your partner, guiding you through every step of our proven brand development process. Integrity, technical knowledge, and attention to detail is what separates us from the rest. We are passionate about helping businesses! From concept to completion, ToriStar Media makes marketing move. 

Positions

Partner
ToriStar Media
August 2010 - Presente (9 years 8 months)
(Investment Venture)
At ToriStar Media, we help extend your reach and build your customer base by seeking out new online media opportunities to integrate with your traditional campaigns and meet your business objectives. We serve small to mid-sized businesses by helping them identify their company's unique advantages. Using this knowledge, we can optimize your website and ad campaigns, tailor your ads, and combine contextual, behavioral and demographic targets to create a custom media mix that is segmented to deliver the maximum ROI.
We pride ourselves on integrating traditional techniques, such as TV, radio and print production, with the latest forms of digital marketing, including SEO, SMM and email campaigns. Let us put our time-tested methods to work for you. ToriStar Media makes marketing "move" to "meet" your bottom line.
Director, Interactive Sales & Marketing
U-Turn Media Group
February 2007 - January 2008 (11 months)
Generating partnership opportunities by identifying and engaging appropriate business targets for Media & Entertainment
Preparing presentations, financial projections, and competitive analysis
Directing product development and marketing activities
Drafting agreements and negotiating contracts
Managing partner satisfaction ensuring delivery meets partner expectations
Aiding in the ongoing evolution of market strategy
Director, Interactive Sales
Garber & Goodman Advertising
Miami, Estados Unidos
February 2000 - October 2007 (7 years 8 months)
Focused on selling the Air2Web mobile messaging and productivity software solutions into Fortune 500 companies with Interactive Marketing departments and large sales forces or field forces; targeting industries for travel & leisure, media & entertainment, technology, and pharmaceutical
Develop and implement sales plans to support annual revenue targets
Create and launch interactive cross-carrier SMS, MMS and WAP-Push campaigns (Sweepstakes, Couponing, Polling, Ringtones, Graphics)
Develop strategy and develop creative for mobile marketing campaigns
Director, Business Development
NeoMedia Technologies
October 2006 - February 2007 (4 months)
Design and develop strategy and creative for mobile marketing campaigns
Responsible for day to day management of certain client accounts and their mobile initiatives from concept to execution
Delivered data driven strategies for clients looking to embark on building mobile marketing databases
Management of campaign in live environment - involving back end processes i.e. reporting elements / fulfillment aspects / call center management
Management of third party vendor relationship in overall campaign execution
Management of project plan ensuring all campaign deadlines are met
Prospect and generate new business opportunities as well as development of ongoing client business from existing clients
Sales & Marketing Manager
Port Louis, Mauricio
May 1998 - February 2000 (1 year 9 months)
Identify new business opportunities as well as develop prospects within existing client accounts
System Administrator and Network Support Specialist
Maintenance and support of corporate systems
Provide reports and analysis to measure the effectiveness and efficiency of sales and marketing promotions
Managed vendor relationships with Direct Mail Houses, Ad Agencies and Telemarketing Firms
Develop and Maintain Sales, Marketing & Customer databases while executing monthy/quaterly lead generation initiatives.
Sales & Marketing Manager
Paris, Francia
October 1994 - May 1998 (3 years 7 months)
Managed marketing vendor relationships
Managed marketing and support inbound call center
Identify new business opportunities as well as develop prospects within existing client accounts
Developed lead generation telemarketing programs, creating new business in excess of 30 Million
Coordinated Marketing promotions, ads and trade show initiatives as well as perform analysis to show effectiveness of each

Formación

Bachelor of Science

June 1988 - June 1992 (4 years)

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