Elite wafer - "There's a wafer"

Good People

Good People Cairo, Egipto

2815

Título	There's a wafer
Agencia	Good People
Campaña	There's a wafer
Anunciante	Horreia food industries
Marca	Elite wafer
Fecha de primera difusión/publicación	2018
Sector Empresarial	Comida
Filosofía	This is the launch of Elite’s new chocolate filled wafers. Just a small snack and the only novelty is its novelty. It just came out, and we wanted to build curiosity around it so we thought of an inmate who is desperate to try it. We went with two friends for this one. Instead of professional actors, who always end up over acting and over doing it in Egypt. We went with two friends of ours, who had absolutely no acting experience and had never been in front of a camera before. A bit of a risk, that paid off for us in the end.
Medio	Web Film
Duración	77 seconds
Director	Ali Ali
Director creativo	Ali Ali
Productor ejecutivo	Khaled Zaki
Productor	Ammar abu Shady
Director de fotografía	Yves Sehnaoui
Responsable de conceptos / redactor	Ali Ali
Responsable de conceptos / redactor	Akram Negm
Responsable de conceptos / redactor	Hashem El Sokkary
Sound Designer	Vladimír Chorvatovic
Line Producer	Karim Osman
Managing Director	Dalia Abdelshafi
Group Account Director	Dalia Abdelshafi
Account Manager	Mariam Radwan
Colorist	Karim Mira