Tahaab Rais
Chief Strategy Officer at Publicis Groupe
Dubai, Emiratos Árabes Unidos
TítuloRoman: An Ode to Arab Feminism - Music Video
BriefMashrou’ Leila are a Lebanese band who compose songs about societal issues affecting the Arab world. To promote their new album in a provocative way, a video was shot by an Arab woman director. The song’s theme of betrayal was turned into a message of empowerment, and it was the first time an Arab Muslim woman had been seen dancing in music video meant for Arab male artists. It also turned the hijab and the abaya into symbols of grace, determination, strength and liberation.
Agencia
Campaña Roman: An Ode to Arab Feminism
Anunciante Mashrou' Leila
Marca Ibn El Leil (Son of the Night) Deluxe Edition
PostedNoviembre 2018
Sector Empresarial Discos, CDs, DVDs y vídeos
Sinopsis Ibn El Leil (Son of the Night) is an album created by Mashrou' Leila, an independent Lebanese band in Lebanon.
Medio Web Film
Director creativo
Productora
Realizador
Productor
Productor
Productor
Managing Director
Director ejecutivo de creación
Head of Strategy
Strategist
Associate Strategy Director

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