|Título||As far as we go|
|Campaña||As far as we go|
|Fecha de primera difusión/publicación|
|Sector Empresarial||Agencias de viajes, mayoristas|
|Filosofía||We all probably acknowledge that the world today is more divided that it has ever been. Even in Ramadan, a time of year that encourages empathy, generosity, compassion and opening doors, people in the Middle East as well as around the world haven’t seized to put down their divides. It often remains a world of “us” vs “them”. Almosafer (https://ae.almosafer.com/), a leading omni-channel travel brand from Saudi Arabia, is sending a message during Ramadan and after Ramadan, like never before – a message carrying the values and the true spirit of Ramadan from the Middle East to the world, through the eyes of a child. Now, Ramadan content in the Middle East tends to focus on the region itself. But, this Ramadan, Almosafer is breaking precedence among Middle Eastern brands. The brand is stepping outside the cliched Ramadan songs and traditions, and instead, it is sharing a story of a child travelling abroad, carrying the spirit of Ramadan to a place that has not experienced Ramadan. The launch film shows the child bringing the magic and beauty of Ramadan to the world, just like Christmas ads do for brands during Christmas. The film starts with the child planning her journey to meet someone very specific, setting off post Iftar (the breaking of the fast) at night, starting her Suhour (the opening of the fast pre-dawn) with a meal and dates on a flight, travelling across continents and finally, reaching her destination in a surprising reveal.|
|Head of Brand||Mohamed Qanati|
|Productor ejecutivo||Manasvi Gosalia|
|Director de fotografía||Bobby Dhillon|
|Director creativo||Ramzy Haddad|
|Creative Director, Copywriter||Tahaab Rais|
|Director artístico||Tahaab Rais|
|Creative Director, Copywriter||Aunindo Anoop Sen|
|Director creativo||Nayaab Rais|
|Head of Strategy||Tahaab Rais|
|Head of Content/PR||Nathalie Viranyi|
|Productor delegado||Levan Maghradze|
|1st AD||Guram Bakradze|
|2nd AD||Irakli Pochkhua|
|Autor de letras||Tahaab Rais|
|Compositor de música||Joe Dickinson|
|Sound Designer||Joe Najm|
|Empresa de creación sonora||Mango Jam Studios|
|Sound Effect||Krish Prasad|
|Post-production Producer||mary bou akl|
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