Tahaab Rais
Regional Head Of Planning at FP7
Dubai, Emiratos Árabes Unidos
TítuloAs far as we go
Campaña As far as we go
Anunciante Almosafer
Marca Almosafer
Fecha de primera difusión/publicación
Sector Empresarial Agencias de viajes, mayoristas
Filosofía We all probably acknowledge that the world today is more divided that it has ever been. Even in Ramadan, a time of year that encourages empathy, generosity, compassion and opening doors, people in the Middle East as well as around the world haven’t seized to put down their divides. It often remains a world of “us” vs “them”. Almosafer (https://ae.almosafer.com/), a leading omni-channel travel brand from Saudi Arabia, is sending a message during Ramadan and after Ramadan, like never before – a message carrying the values and the true spirit of Ramadan from the Middle East to the world, through the eyes of a child. Now, Ramadan content in the Middle East tends to focus on the region itself. But, this Ramadan, Almosafer is breaking precedence among Middle Eastern brands. The brand is stepping outside the cliched Ramadan songs and traditions, and instead, it is sharing a story of a child travelling abroad, carrying the spirit of Ramadan to a place that has not experienced Ramadan. The launch film shows the child bringing the magic and beauty of Ramadan to the world, just like Christmas ads do for brands during Christmas. The film starts with the child planning her journey to meet someone very specific, setting off post Iftar (the breaking of the fast) at night, starting her Suhour (the opening of the fast pre-dawn) with a meal and dates on a flight, travelling across continents and finally, reaching her destination in a surprising reveal.
Medio Interactivo
Head of Brand
Productor ejecutivo
Director de fotografía
Director creativo
Creative Director, Copywriter
Director artístico
Creative Director, Copywriter
Director creativo
Head of Strategy
Head of Content/PR
Productor delegado
1st AD
2nd AD
Autor de letras
Compositor de música
Sound Designer
Empresa de creación sonora
Sound Effect
Post-production Producer

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