Ramiro Rodriguez Gamallo
Responsable de la creación at Gut
São Paulo, Brasil
TítuloBar 45
Agencia
Campaña Bar 45
Anunciante AB Inbev
Marca Andes Beer
Fecha de primera difusión/publicación 2016 / 7
Sector Empresarial Cervezas, sidras, cervezas ligeras
Sinopsis The world’s first leaned bar to pour the perfect beer

There is a technique that not everyone dominates to pour the perfect beer: you must tilt your glass up to 45º, and that’s the way you’ll get the right beer head.That´s why Andes, Mendoza’s iconic beer brand, together with Saatchi & Saatchi developed an ambitious project: using the Andes’ natural gradient to build a bar.

A bar where everything: floor, bar, doors, windows, tables, chairs and of course, the kegerator, are leaned. So each beer served inside it, is perfect.

“Finally, this architectural challenge at the service of beer came true in The Penitentes Hill, Mendoza, where everyone could drink an Andes with the right beer head in the first and unique leaned bar of the world”, commented Saatchi & Saatchi ECD´s Matías Lafalla and Ramiro Rodríguez Gamallo.
Medio Televisión
Duración
Postproducción
General Account Director
General Creative Director
General Creative Director
General Creative Director
Director creativo
Director creativo
Editorial
Director artístico
Director de producción
Director de producción
Director de cuentas
Ejecutivo de cuentas
Productor
Management
Productor ejecutivo
Productor ejecutivo
Productor ejecutivo
Director de fotografía
Montador
Locution
Sonido
Music Company/Artist
Authorization by the customer
Authorization by the customer
Design
Producción
Producción
Producción

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