Ajab Samrai

Ajab Samrai

Global creative director WPP Team Vodafone at WPP Group Plc, London
Tokyo, Japón


Ajab was born and bred in the West Midlands in the Uk where he went on to study fine art at Stourbridge College.

Everyone needs a lucky break and his came in 1987 when he was hired as an art director at Saatchi & Saatchi London by the legendary ECD Paul Arden.

He went on to work on some of the world’s biggest brands holding positions as Regional Creative Director on Sony, British Airways, General Mills, T-Mobile, Visa and Pampers.

Ajab was also responsible for winning £200 million worth of new business with his work at Saatchi.

Some of his more recent roles were:

2004 – EMEA Creative Director T-Mobile – within three years he helped transform a disparate dusty old brand into one that had a young cohesive visual style, the work not only picked up awards but also led to increased market share in nearly every country.

2008 - EMEA Creative Director P&G Pampers - He oversaw the creative output around the region across multiple agencies and disciplines including TV, print, shopper marketing, E-Commerce, PR and £14 million of digital marketing.

2011 - With his invaluable experience on Telecoms he was finally lured away from Saatchi’s and joined WPP as Global Creative Director at Team Vodafone. In two years he rejuvenated the brand by relaunching 'power to you' This also resulted in Gold and Silver lion wins at Cannes.

2013 - In July he took up the position of Chief Creative Officer of Ogilvy & Mather Japan.

Ajab has always led from the front and is also a highly awarded creative with over 100 national and international awards and commendations for his own work at D&AD, BTA, The Clios, Epica, Eurobest, Creative Circle, Cannes, Campaign and The One Show.

Outside of work you’ll find him pouring over heaps of dusty books researching his single greatest passion, Indian Painting between the 17th & 19th centuries.


Global creative director WPP Team Vodafone
London, Reino Unido
January 2011 - June 2013 (2 años 5 meses)
Creative Director
London, Reino Unido
April 1987 - January 2013 (25 años 9 meses)
Chief Creative Officer
Ogilvy & Mather Japan / Geometory Global Japan
tokyo, Japón

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