Joris Tol
Creative Director at INDIE Amsterdam
Amstelveen, Países Bajos
TítuloVolvo – Lifesaver
BriefWe decided to train and equip Volvo drivers with AED’s, connecting their Volvos to the national call system for resuscitation.Volvo drivers are registered as civilian first responders. Emergency calls are automatically sent to the car via Volvo On Call. The driver can navigate directly to the victim. With a modest budget and a target of 25, an astonishing 200 enlisted in the first two weeks. The project exceeded expectations by nearly a thousand percent, making national and international headlines.
Agencia
Campaña Volvo – Lifesaver
Anunciante Volvo
Marca Volvo
Fecha de primera difusión/publicación 2019 / 11
Sector Empresarial Automóviles
Sinopsis With a cardiac arrest the first six minutes are crucial. But on average ambulances take nine minutes. The concept: equip Volvos with an AED, train drivers on resuscitation and contribute to a better spread of AEDs and thus chances of survival.
Medio Digital Installation
Duración
Productora
Director ejecutivo de creación
Director ejecutivo de creación
Miembro del equipo creativo
Miembro del equipo creativo
Director creativo
Director creativo
Design Lead

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