BHF - "Maybe Baby"

Grey London

Grey London London, Reino Unido

10696

Título	Maybe Baby
Agencia	Grey London
Campaña	Unborn Baby
Anunciante	British Heart Foundation
Marca	BHF
Fecha de primera difusión/publicación	2014 / 5
Sector Empresarial	Seguridad pública, salud e higiene
Sinopsis	In 2010, Zara’s mum, Caroline, discovered that she had a faulty gene that could cause a heart condition that can lead to sudden death. Caroline knew there was a 50:50 chance it could be passed onto Zara. Grey elected to make Zara the ad’s narrator – before she was even born. Based on her mother’s 40 week 4D ultrasound, the agency tasked VFX and digital production company Digital Domain with creating a CGI version of Zara in the womb, who tells the story of the faulty gene she may well have inherited.
Medio	Televisión
Duración	40 seconds
Efectos especiales	Digital Domain
Postproducción	Digital Domain
Director creativo	Vicki Maguire
Responsable de conceptos / redactor	Clemmie Telford
Director artístico	Lex Down
Business Director	Eve Bulley
Responsable de cuentas de agencia	Grant Paterson
Ejecutivo de cuentas	Isaac Hickinbottom
Productor de la agencia	Vanessa Butcher
Planificador de cuentas	Ruth Chadwick
Media Agency	PHD London
Media Planner	Monica Majumdar
Realizador	Chris Milk
Montador	Brian Miller
Productor de la productora	Ben Schneider
Productor de la productora	Sam Storr
Audio Post Production	Grand Central
Productora	RadicalMedia
Managing Partner	Sarah Jenkins
Creative Producer	Gemma Hose
Montador	Logan Hefflefinger
Efectos especiales	Janelle Croshaw
Sonido	Vampire Weekend