| Título | The freshest orange juice brand |
| Agencia | Marcel |
| Campaña | The freshest orange juice brand |
| Anunciante | Intermarché |
| Marca | Intermarché |
| Posted | Diciembre 2015 |
| Sector Empresarial | Zumos y bebidas de fruta |
| Sinopsis | Brand of a general commercial French supermarkets chain, part of the large retail group 'Les Mousquetaires' |
| Problema | The competition around orange juice consumption is fierce and every brand is claiming its juice to be the best. But one thing is sure : no orange juice is better and healthier than the freshly squeezed one. And what could prove the freshness of an Intermarché fresh orange juice better than the exact hour and minute the juice was made ? That’s why Intermarché created the freshest fresh orange juice brand ever created. A brand whose name is in itself a proof of its freshness. The juice brand whose name is the exact minute the juice was made. In April, the campaign was implemented in Issy-les-Moulineaux (Paris) Intermarché express new store for three days long. The brand has its own aisle in the store, specific packaging on the bottles, point of sale advertising, flyers, posters, localized press and outdoor as well as digital films. All the elements of the campaign were launched at the same time. |
| Medio | Televisión y Cine |
| Supervisor depublicidad | Sylvie Colé |
| Supervisor depublicidad | Mathieu Delcourt |
| Supervisor depublicidad | Marie Dos Santos |
| Chief Executive Officer (CEO) | Pascal Nessim |
| Chief Executive Officer (CEO) | Charles Georges-Picot |
| Worldwide Creative Director | Anne de Maupeou |
| Responsable de la creación | Dimitri Guerassimov |
| Responsable de la creación | Fabien Teichner |
| Director creativo | JULIEN BENMOUSSA |
| Responsable de conceptos / redactor | Damien Lebreuilly |
| Responsable de conceptos / redactor | Jonathan Wawer |
| Director artístico | Ali Qamari |
| Director artístico | Pierre Delort |
| Director artístico | Guillaume Delattre |
| Business Manager | Blandine Mercier |
| Responsable de cuentas de agencia | Matthieu Morteau |
| Director de proyectos | Barbara Cruchet |
| Director de proyectos | Paul Marty |
| Director de proyectos | Head of Digital Design |
| Planificador estratégico | Leoda Esteve |
| Productor de la productora | Patrick Andriot |
| Productor de la productora | Patrice Druet |
| Fotógrafo | Patrice De Villiers |
| Retocador | Sophie Lawes |
| Postproducción | Marie Absolom |