Título | Made that way 3 |
Agencia | Accenture Song |
Campaña | Made That Way |
Anunciante | Plusnet |
Marca | Plusnet |
Fecha de primera difusión/publicación | 2016 / 8 |
Sector Empresarial | Proveedores de servicios de internet |
Filosofía | The campaign comprises of multiple creative variants aimed to leverage the various formats in which online ads are now served. Brand front man ‘Plusnet Joe’ pokes fun at the situations we often find ourselves in when faced with ‘yet another ad’ by cutting through to the unassuming viewer and making light of the situation. The skippable formats aim to encourage viewers to stick around a bit longer rather than just hitting the skip button as soon as it’s presented, whilst the forced executions acknowledge the truth that they’ll be intruding on the viewers own time for the next 30 seconds and there’s not much the viewer or Joe can really do about it. |
Problema | Celebrate how Plusnet can’t help but be helpful, thanks to their Yorkshire roots |
Medio | Web Film |
Duración | |
Empresa de creación sonora | Grand Central Recording Studios |
Miembro del equipo creativo | Rob Donaldson |
Miembro del equipo creativo | Joe Dennett |
Director creativo | Dickie Connell |
Planificador de cuentas | Matt Sadler |
Director de cuentas | Alex Guyan |
Productor de la agencia | Georgia Dickinson |
Productora | Kream |
Realizador | Damien O Donnell |
Productor de la productora | Paula Mackersey |
Director de producción | Francesca Resteghini |
Director de fotografía | Peter Robertson |
Montador | Tom O Falherty |
Montador | Jonah Maddox |
VFX Company | Kream |
Postproducción | Anne-Marie Downes |
VFX Artist | Beverley Wells |
Colorista | Scott Harris |