|Anunciante||La Trobe University|
|Marca||La Trobe University|
|Fecha de primera difusión/publicación|
|Sector Empresarial||Educacion superior, Escuelas|
|Filosofía|| A new La Trobe University initiative via AIRBAG and SDWM, inspired by one of the world's most influential living artists currently featuring at the NGV in David Hockney: Current, will see a virtual forest of hand drawn digital trees and plants translated into a real-life forest, creating long-lasting benefits for the environment.|
Under the initiative, Living Landscapes, visitors to the NGV's Friday Nights program create their own personalised tree on an iPad using the colours and brush strokes inspired by David Hockney. They move their tablet over a scale replica of the University's 30-hectare Wildlife Sanctuary and digitally "plant" their creation within a growing virtual forest.
For each of the estimated 4000 virtual plants created during the initiative, La Trobe will plant one within the Sanctuary, which was set up 50 years ago to protect local flora and fauna.
|Medio||Interactive Outdoor Experience|
|Chief Marketing Officer (CMO)||Mark Engel|
|Director of Brand Marketing & Sponsorships||Julian Murphy|
|Campaign Manager||Annabel O'Neill|
|Social Media Manager||Felicity Cull|
|Operational Management||Vern Steele|
|Managing Partner||Adrian Bosich|
|Creative technologist||Steven Nicholson|
|Director creativo||James Orr|
|Director creativo||Elle Bullen|
|Design Director||Jake Turnbull|
|Business Director||Jarrick Lay|
|Social Strategy Director||Phoebe Bullen|
|PR Agency||Soda Communications|
|Managing Director||Chriss Mannix|
|Responsable de cuentas de agencia||Maddi Vantarakis|
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