Jessica Fiore
Senior Integrated Producer at Rebel and Rogue
New York, Estados Unidos
TítuloSingapore by Stream
Campaña Singapore by Stream
Anunciante Singapore Tourism Board
Marca Singapore Tourism Board
Fecha de primera difusión/publicación
Sector Empresarial Destinaciones (Países y lugares)
Sinopsis In March 2021, international travel was a distant memory. We had to make Singapore a top-of-mind destination for when travel safely resumed. To do that, we turned a 64-year-old taxi driver into a world-famous Twitch streamer, taking the world on live-streamed tours of Singapore.We gave viewers full control to make detours, request destinations, and vote on where they went next. We let them decide where the taxi went, while chatting with our driver who took them wherever they chose to explore. Just like a real taxi.Through a dedicated Twitch profile, our taxi driver took the world on four unique, 2-hour adventures through Singapore. Viewers learned about Singapore from a local’s perspective, visiting iconic landmarks and hidden gems off the beaten track.The activation was launched along with an 8bit-inspired design system, visual identity, and custom typeface. Giving it a unique, and most importantly, fresh, platform-relevant look and feel.
Medio Interactivo
Responsable de la creación
Director creativo
Director creativo
Director artístico
Director artístico adjunto
Associate Copywriter
Associate Designer
Motion Graphics
Strategic Business Lead
Business Director
Business Manager
Chief Strategy Officer
Associate Copywriter
Strategy Director
Strategy Director
Senior Integrated Producer
Senior Integrated Producer
Productor de la agencia

Personas relacionadas con esta creación

You might also like...


Crea tu Perfil Público and become a member of AdForum

Get Started