Grayson Matthews
optionlist-CTB.CTBx308 at FCB Canada
Toronto, Canadá
TítuloReal People. Real Slogans.
BriefScotts needed help coming up with a new slogan for its weed killer. So it asked real people who’ve used Weed B Gon what they thought — and turned their endorsements into taglines. The results were...well...mixed. "Does what it says it's gonna do." "Nothing happens to the grass." "It's odourless." "Read the instructions." But the funny online film showing the interviewees and their resulting non-slogans pushed up sales. Job done.
Campaña Real People. Real Slogans.
Anunciante The Scotts Company LLC
Marca Scotts
PostedNoviembre 2018
Sector Empresarial Productos para la casa y mantenimiento
Sinopsis Scotts is the world’s largest marketer of branded consumer lawn and garden products.
Medio Case Study
Director creativo
Director creativo
Director creativo
Director creativo adjunto
Director creativo adjunto
Responsable de conceptos / redactor
French Writer
Director artístico
Productor de la agencia
Productora Westside Studio
Diseño digital
Director de fotografía
Productor delegado
Grading/Online The Vanity
Audio House
Productor de sonido
Productor de sonido
Music and Voice Director
Ingeniero de sonido
Account Service
Account Service

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