David Mortimer
Account Planner at adam&eveDDB
London, Reino Unido
TítuloCleaned Out
Agencia
Campaña Cleaned Out
Anunciante Hertz
Marca Hertz
Fecha de primera difusión/publicación
Sector Empresarial Accesorios y servicios de automoción
Lema You can take everything with Hertz Van Rental
Sinopsis The ad opens on a tearful mother and father saying goodbye to their son as he gets in a Hertz van, presumably headed for college. When they go back inside, however, they gradually realize that their son has taken the kettle, the microwave, the television and pretty much everything else he could grab. It’s a funny way to deliver the “You can take everything with Hertz Van Rental” message that functions as the tagline. The pacing for the spot, directed by Guy Shelmerdine, is key, with the first sign that everything isn’t right coming when the mother goes to hang her coat up and it falls to the floor (as the son has taken the coathanger) and gradually building from there until the father wonders what exactly the son wants his grow bags for. It’s not easy to make an ad for a van rental entertaining or memorable, but Adam & Eve DDB manage to pull it off here. 
Medio Televisión
Duración
Sonido
Responsable de la creación
Director de cuentas
Planificador de cuentas
Director ejecutivo de creación
Director ejecutivo de creación
Director creativo
Director creativo
Miembro del equipo creativo
Miembro del equipo creativo
Productor de la agencia
Realizador
Director de fotografía
Montador
Montaje
Postproducción MPC
Director de producción
Productor
Sound Designer

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