David Mortimer
Account Planner at adam&eveDDB
London, Reino Unido
Títuloadidas GMR 1
Campaña adidas GMR
Anunciante adidas
Marca Adidas Football
Fecha de primera difusión/publicación
Sector Empresarial Prendas deportivas
Sinopsis The launch film featuring Paulo Dybala sees two people battling it out for the best team rating on FIFA Mobile by competing in a series of gritty real-world challenges to prove their skill. The film is being followed by a product demo film and a series of ‘skills videos’ explaining how the product works and what it tracks. As well as creating the launch strategy and content for GMR.
Problema . adidas GMR (pronounced Gamer) is a smart insole that tracks your real world football skills and uses that data to improve your team in EA Sports FIFA Mobile – the better you get on the football field, the better your players become in FIFA Mobile. Utilising Google Jacquard technology, the insole tracks footballers’ speed, distance, shot power and passes. The data collected by the insole is then synced directly to the user’s FIFA Mobile team. Collaborating with adam&eveDDB, adidas secretly hid the GMR insole inside football boots in the days running up to the tech’s official release on 10 March. A online film, promoted by some of football’s biggest names, documents the high tech insoles being ‘smuggled’ into boots, before being hidden in stores around the world for gamers and footballers to find and sent to unknowing influencers.
Medio Prensa y publicaciones
Joint CEO
Marketing Vice President
Responsable de la creación
Director creativo
Director creativo
Miembro del equipo creativo
Miembro del equipo creativo
Chief Production Officer
Productor de la agencia
Productor de la agencia
Chief Strategy Officer
Planning Director
Planificador de cuentas
Business Director
Director de cuentas
Director de cuentas
Director de proyectos
Packaging Design
Head of Design
Head of Design
Head of Design

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