Título | The Museum of Procrastination |
Agencia | J. Walter Thompson London |
Campaña | Supporting Human Ambition |
Anunciante | HSBC |
Marca | HSBC |
Fecha de primera difusión/publicación | 2015 / 11 |
Sector Empresarial | Servicios bancarios, inversiones, corredores de bolsa |
Sinopsis | The light-hearted and playful film features a group of people being shown round the awe-inspiring ‘The Museum of Procrastination’ by a charismatic guide. It is a strange place of wondrous rooms and magical displays, symbolising good intentions that were never realised. From unused gym membership cards and unfinished novels, to musical instruments barely played. The Museum stands as a testament to all those pursuits, ideas and inventions that were never explored, or never given the chance of coming to fruition. The focus of the film is on a young woman, Ellie, who after being guided round the Museum has a moment of reflection about the ambitions she never pursued. From the dream-like museum we suddenly cut to her at her desk at home seemingly inspired, she picks a previously discarded idea out of the waste paper bin, as if about to start turning her dreams into reality. |
Medio | Televisión y Cine |
Duración | |
Sonido | 750mph |
Director de publicidad | Andrea Newman |
Director de publicidad | Hamish Goulding |
Director de publicidad | Brianna Davis |
Director creativo | Axel Chaldecott |
Miembro del equipo creativo | Richard Hol |
Planificador de cuentas | Rob Alexander |
Business Director | Luke Kenny |
Director de cuentas | Charlie Martyn |
Responsable de cuentas de agencia | Gemma Swinglehurst |
Productor de la agencia | Doug Wade |
Productor adjunto agencia | Eleanor-Rose Stamp |
Realizador | Traktor |
Productora | Traktor |
Montador | Edward Line |
Sonido | Sam Ashwell |
Global Director in Charge | Joseph Petyan |