Lime - "Carlos"

The Lab @ Anonymous Content Estados Unidos

16022

Marca: Lime
País: Estados Unidos

Anunciante: Lime

Título	Carlos
Agencia	The Lab @ Anonymous Content
Campaña	Unlock Life
Anunciante	Lime
Marca	Lime
Fecha de primera difusión/publicación	2019 / 5
Sector Empresarial	Transportes, viajes y turismo
Sinopsis	Lime, the global leader in micromobility, and The Lab at Anonymous Content have partnered together to create Lime’s new brand platform and content strategy, Unlock Life. The partnership, which is the first of its kind for Lime and The Lab, today kicked-off an ongoing campaign that will include a variety of short films, podcasts, editorial and more. Formed last November, The Lab at Anonymous Content is a creative incubator inside the production and management company that’s built to push the boundaries of how brands tell stories by tapping into Anonymous Content’s celebrated roster of world-class talent, sharp eye for emerging filmmakers and diverse storytellers. For the first three films in the series, Lime and The Lab tapped filmmakers Cara Striker, Daniel Kaufman, and Pantera to create three short films spotlighting individuals within Lime’s community whose lives have been transformed by mobility. These films are set to roll out over the course of the summer, beginning with the brand anthem film and first short, “Carlos,” “Film is empathy machine that has the power to bring our purpose to life in the most genuine way - so that people can see and feel why Lime matters,” said Duke Stump, Chief Marketing Officer, Lime. “With The Lab’s understanding and approach to storytelling, the partnership is a perfect extension for the Lime team. Together we are creating a unique and powerful model of brand storytelling.” “From the beginning of the creative process with Lime, the filmmakers were at the table with us,” said Zac Ryder, Executive Creative Director, The Lab. “So as we were developing the larger platform, we were able to tap into their storytelling brains to figure out how to bring the brand to life in the most interesting ways possible.” “Lime is a brand that has amazing stories to tell. Because we have access to some of the best storytellers in the world, we’re excited to help Duke and his team create breakthrough ways to share them”, added Adam Groves, Executive Creative Director, The Lab. In addition to the Unlock Life platform and strategy, The Lab is working with Lime to build a digital media house for the brand, Movement, which will deliver compelling content, film, imagery and narratives through Lime’s new website. The full platform and website is slated to launch in mid-June.
Medio	Web Film
Duración	222 seconds
Productora	Anonymous Content
Miembro del equipo creativo	The Lab @ Anonymous Content
Director ejecutivo de creación	Zac Ryder
Director ejecutivo de creación	Adam Groves
Lead Creative	Chase Hilton
Lead Creative	Garrett Combes
Productor ejecutivo	Emma Starzacher
Productor ejecutivo	Eric Tu
Co-Producer	Cory Mulroney
Strategist	Caleb Kramer
Realizador	Cara Stricker
Managing Director	Eric Stern
Productor ejecutivo	Lori Stonebraker
Productor de la productora	Bridgitte Pugh
Director de fotografía	Ryan Helfant
Montaje	Mark Edinoff At Work Editorial
Productor ejecutivo	Marlo Baird
Productor de la productora	Brian Scharwath
Montador	Margarida Lucas
Assistant Editor	Josh Sasson
Color Grade	Moving Picture Company
Productor ejecutivo	Meghan Lang
Productor de la productora	Susan Harris
Productor de la productora	Damian Winterbottom
Colorista	Ricky Gausis
Efectos especiales	Moving Picture Company
Productor ejecutivo	Elexis Stearn
Productor de la productora	Michael Heil
Productor de la productora	Michele Watkins
Lead Flame Artist	Benji Davidson
Compositor de música	Joshua Pena
Compositor de música	Sean Anderson
Compositor de música	Rob Ufer
Compositor de música	Kathleen Kirkman
Audio Post Studio	Eleven
Mix	Jordan Meltzer
Sound Design	Jordan Meltzer
Assistant Mixer	Andrew Smith
Productor ejecutivo	Melissa Elston
Productor de la productora	Imani Franklin
	Annie Pearlman
	Melissa Chapman