Brand Journalism / Linked Influence at theMarketingblog "Combining the reach of e-mail with the power of social networking helps to achieve that marketing 'Rolls Royce' “sweet spot”—the right offer to the right individual at the right time"
Launched a weekly newspaper for the South African fmcg sector. Took it to top position in under 10 months. Won numerous awards and eventually sold Retailing News to Thomson International