Rob Rasmussen

Rob Rasmussen

Creative Director / Art Director at Freelance
New York, Estados Unidos

Sumario

"Brands are more than their functional benefits. Each founded upon a belief that guides who
they become. And there is an always an audience eagerly waiting to meet them. Marketing today
is not merely creating ads that fill media buckets to solve perceived business needs. We are crafting unique brand narratives, hand in hand with clients, in partnership with customers.”

On his journey to becoming Chief Creative Officer of Story Worldwide, Rob has created communications for some of the most iconic brands in the world. He began his career at W+K, where he always tried to think of the audience first, pushing work to find the bigger brand purpose and the story at the core of each brand. By creating work that was not confined to one channel or media, he collected many unfortunate buzzwords such as “multi-channel,” “integrated” and, even more clichéd, “Executive Creative Director, Innovation.”

In the process, he’s won nearly every top creative and effectiveness award in the industry—perhaps most notably having his “Beta-7” campaign for Sega named the best non-TV campaign of the decade in Advertising Age’s Book of Tens. At BBH New York, he oversaw the launch of Ally Bank and the global relaunch of Sprite. As Executive Creative Director at R/GA, he oversaw the Nike business including the launch of Nike Plus and the Nike.com global platform.

While at Story, Rob led the creative evolution as they have grew from a primarily publication producing content shop into the premiere integrated, brand storytelling agency. Accounts won during his tenure include Popsicle, Beech-Nut Foods, ARRIS, FX Networks, Lexus, Country
Crock, USA Network, Trulia, Suave and Coupons.com.

Currently he resides in lovely California and is available for freelance, consulting and more.
He has the experience of a seasoned veteran combined with the exuberance of a hungry puppy.

Positions

Creative Director / Art Director
Freelance
December 2015 - Presente (4 años 9 meses)
There is no consistent path to follow when freelancing so I tend to do this: listen, work to truly understand the brief, ask questions, collaborate with strategy when needed, value opinions and then work, work, work until the unexpected amazing is delivered on-time and looking pretty.

You can place a hold on my time here: www.robras.me/availability
Creative Brand Collaborator
ROBRAS Creative Collective
October 2015 - Presente (4 años 11 meses)
Among the many lessons I’ve learned, leading creative development at some of the largest and most respected advertising agencies in the world, is that many brands may not need an agency at all. What they do need is a firm grasp of their own, unique brand narrative and creative collaborators to help deliver their story to an anxious audience. Gone are the corner offices, corporate retreats and never ending expenses of maintaining a dying model. What remains is a creative partner that can sit at the adult table and participate in the serious conversations. Then lead the creation of your content, bringing in the right, best in class makers, charging only for what is needed and not a macchiato more.
Chief Creative Officer
New York, Estados Unidos
March 2013 - December 2015 (2 años 9 meses)
Beech-Nut Nutrition, ARRIS, Popsicle, USA Network, FX, Starz, Unilever, The Webby Awards

Proof great storytelling, brilliantly applied and executed, works.
Creative Director
Freelance
August 2012 - February 2013 (6 meses)
Mercedes Benz, United Airlines, Google
Executive Creative Director / Freelance
Crispin Porter + Bogusky
August 2012 - October 2012 (2 meses)
Under Armour
Chief Creative Officer
Tribal Worldwide
January 2010 - August 2012 (2 años 7 meses)
Clients: Reebok, Advil, Intel, Viacom, Ciba Vision, H&R Block, Diageo, The Webby Awards, IMG
Executive Creative Director / Innovation
New York, Estados Unidos
January 2009 - November 2009 (10 meses)
Clients: Sprite, Ally Bank, Westin
Executive Creative Director
R/GA
2007 - 2009 (2 años)
Clients: Nike, Nokia, The Ad Council
Creative Director
JWT
Bélgica
2005 - 2007 (2 años)
Clients: HSBC, JetBlue, Smirnoff, The Ad Council
Senior Art Director
Wieden + Kennedy
2001 - 2004 (3 años)
Clients: Nike, Jordan, ESPN, Sharp, Sega
Art Director
Wieden + Kennedy
1998 - 2001 (3 años)
Clients: Nike, Diet Coke, Miller Brewing
Design Director
Wieden + Kennedy
1994 - 1997 (3 años)
Clients: Nike, Coca-Cola, Microsoft, MGD

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