| Título | Street-vet |
| Agencia | McCann Paris |
| Campaña | Street-vet |
| Anunciante | Nestlé Purina PetCare |
| Marca | Purina |
| Posted | Junio 2019 |
| Sector Empresarial | Comida para mascotas, productos y servicios para el cuidado de animales domésticos |
| Sinopsis | Purina wanted to remind dog owners to regularly check their pets’ health. So dogs’ natural behavior was turned into a health test. Introducing Purina Street-Vet, the first digital billboard that collects and analyses dog urine. Pheromones encouraged the dogs to pee on the billboard, and if a disease was detected, Purina Street-Vet suggested a specific product from the Purina ProPlan line, clinically designed to prevent illness. Owners could download the results and take them to the vet. |
| Medio | Case Study |
| Duración | |
| Productora | CRAFT |
| Director ejecutivo de creación | Riccardo Fregoso |
| President | Riccardo Fregoso |
| Director ejecutivo de creación | Julien Chiapolini |
| Director creativo | Cédric Astrella |
| Director creativo | Sébastien Boutebel |
| Director artístico | Philippe Puech |
| Director artístico | Lauren Haberfield |
| Director artístico | Adriana Luzzatto |
| Responsable de conceptos / redactor | Clément Le Bars |
| Chief Executive Officer (CEO) | Bruno Tallent |
| Business Leader | Cédric Vanhoutte |
| Deputy General Manager in charge of Strategy | Erik Bertin |
| Planificador estratégico | Caitlin Bishop |
| Motion Design Lead | Valentin Audubon |
| Motion Designer | Karim Victorin |
| Motion Designer | Valentin Audubon |
| Realizador | Jefferson Lellouche |
| Responsable de la producción | Yannis Cullaz |
| Agency TV Producer | Arnaud Lemens |
| Agency TV Producer | Yaël Guetta |
| Post-production Producer | Caroline de Genis |
| Assistant Producer | Juliette Paille |
| Assistant Producer | Charlotte Goguet |
| Productor de sonido | Isabelle Créchet |
| Realizador | Mario Schinitakis |
| Productor ejecutivo | Jean-François Bourrel |
| Productor delegado | Maud Folléa |
| Productora | Digital District |
| Post-production Producer | Didier Le Fouet |
| Producción de sonido | The Hot Line |
| Productor de sonido | Aline Bernard |
| Sound Engineer | Adrien Le Blond |
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