Corelle - "Corelle presents - the Tipsy Hostess -Episode 2 - Cougars"

McCann Sydney

McCann Sydney Sydney, Australia

5976

Título	Corelle presents - the Tipsy Hostess -Episode 2 - Cougars
Agencia	McCann Sydney
Campaña	The Tipsy Hostess
Anunciante	World Kitchen, LLC
Marca	Corelle
Fecha de primera difusión/publicación	2014 / 10
Sector Empresarial	Vajilla, cubertería, utensilios de cocina
Lema	Survives anything
Sinopsis	The films colourfully demonstrate that the break-resistant Corelle dinnerware, long known for surviving physical torture tests, can actually come in handy when it comes to surviving perilous social situations as well.
Filosofía	Aussies like getting tipsy at dinner parties. So they need break-resistant plates. That’s the simple thought behind the Tipsy Hostess campaign.
Problema	People don't associate Corelle with stylish dinner parties. Our campaign addressed this issue whilst simultaneously demonstrating the product benefit - break-resistance.
Medio	Web Film
Duración	72 seconds
Más información	https://www.facebook.com/tipsyhostess?fref=ts
Director creativo	Kieran Flannagan
Director ejecutivo de creación	Dejan Rasic
Director creativo	Nick Levey
Responsable de conceptos / redactor	Jack Wall
Director artístico	Laura Brown
Productor	Penny Brown
Productor	Colin Tuohy
Realizador	Jesse James McElroy
Responsable de cuentas de agencia	Dan Larcombe