Jesse James McElroy
Director at McCann Sydney
Sydney, Australia
TítuloCorelle presents - the Tipsy Hostess -Episode 2 - Cougars
Campaña The Tipsy Hostess
Anunciante World Kitchen, LLC
Marca Corelle
Fecha de primera difusión/publicación
Sector Empresarial Vajilla, cubertería, utensilios de cocina
Lema Survives anything
Sinopsis The films colourfully demonstrate that the break-resistant Corelle dinnerware, long known for surviving physical torture tests, can actually come in handy when it comes to surviving perilous social situations as well. 
Filosofía Aussies like getting tipsy at dinner parties. So they need break-resistant plates. That’s the simple thought behind the Tipsy Hostess campaign. 
Problema People don't associate Corelle with stylish dinner parties. Our campaign addressed this issue whilst simultaneously demonstrating the product benefit - break-resistance. 
Medio Web Film
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