Anja Froeling
Head of account & operations at Selmore
Amsterdam, Países Bajos
TítuloThe Shadybug
Agencia
Campaña The Shadybug
Anunciante ASN Bank
Marca ASN Bank
Fecha de primera difusión/publicación
Sector Empresarial Servicios bancarios, inversiones, corredores de bolsa
Lema Money can create happiness
Sinopsis The Shadybug is the fourth chapter in ASN Bank’s brand campaign sharing its responsible ethos and actions under the guiding idea ‘zo maakt geld gelukkig’ (money can create happiness). In this approachable animated commercial, ASN Bank shares its strict door policy on the companies, countries and companies it lends to.Staying true to our signature ASN Bank style, the craft approach was a hybrid mix of miniature set and CG characters with soft fabric-like textures – complete with seams – integrated into their naturalistic environments.Adding new characters to the world of ASN Bank is always a pleasure, and for our first ‘bad guy’ we focussed on comedic timing and scale to play up to the absurdity of this little leader and his ideals: from his small ladybird stature compared to the bigger bugs, to his sly little actions and the silly sounds he makes.
Medio Televisión
Duración
Productora
Responsable de cuentas de agencia
Responsable de cuentas de agencia
Productor ejecutivo agencia
Productor de la agencia
Director creativo
Miembro del equipo creativo
Director creativo
Director artístico
Productor de la productora
Productor de sonido
Director de fotografía
Jefe de decorados
Montador
Montador
Colorista
Efectos especiales
2D Artist
2D Artist
2D Artist
2D Artist
3D Supervisor
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Animation
Character Design
Character Design
Character Design
Character Design
Sound Designer
Compositor de música

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