Título | Bienvenue Ailleurs |
Título (Lengua original) | Bienvenue 4 |
Agencia | VML |
Campaña | Welcome Elsewhere |
Anunciante | Satellite |
Marca | Satellite |
Fecha de primera difusión/publicación | 2014 |
Sector Empresarial | Joyería |
Sinopsis | ‘WELCOME ELSEWHERE’Distinctive jewels for distinctive Women : Women with personality |
Filosofía | TAKING WOMENINTO THE BRAND’S WORLD By creating an identity and a strong brand imageout of the traditional codes of jewellery. We built this fashion campaign full of poetry and modernity, on Muses and Princesses to highlight the richness and diversity of the brand’s inspirations |
Problema | How to make Satellite stand out in this ultra competitive market where everybody speaks loud and say the same?How to create ownable communication codes to set the Satellite brand image? |
Resultado | This new territoryhas been declinedin display, press, digital, POS, leaflet, website and all tools of the brand’s communication |
Medio | Prensa y publicaciones |
Director creativo | Pierrette Diaz |
Director artístico | Stéphanie Pasteur |
Responsable de conceptos / redactor | Cédric Hamelin |
Fotógrafo | Anoush Abrar |
Fotógrafo | Florence Moll |
Planificador estratégico | Amélie de Chasteigner |
Responsable de cuentas de agencia | Dorothée Mianet |
Responsable de cuentas de agencia | Eugénie Rodrigues |
Comprador de arte | Claire Nicaise-Schindler |
Retocador | Süsstrunk & Jericke |