Joel Simon
CEO - Creative Director at JSM Music
New York, Estados Unidos
TítuloChanging the game
Agencia
Campaña Changing the game
Anunciante Microsoft XBOX
Marca XBOX
Fecha de primera difusión/publicación
Sector Empresarial Electrónica doméstica y audiovisual
Sinopsis As the brand committed to empowering everyone to achieve more, Microsoft designed the Xbox Adaptive Controller for gamers with limited mobility. With features like a row of 19 ports that connect to external switches, buttons, mounts, and joysticks, it is customizable to make gaming more accessible to all. The disabled community has a saying: “Nothing about us, without us.” So, we collaborated with the disability community to create packaging as accessible as the product it holds. To incorporate accessibility into the packaging design and unboxing experience, we had to consider every touchpoint from visual or material cues to structural elements designed to lead the customer through a logical and seamless unboxing. With tester feedback, we could ensure every detail was right and ensure the packaging fit within the Xbox packaging ecosystem – a true member of the controller family – and didn’t create separation or “otherness” from the Xbox brand.
Medio Interactivo
Duración
Producción de sonido
Production Company
Corporate Vice President of Brand
GM, Global Advertising
Director, Global Advertising
Director de publicidad
Director de publicidad
Director de publicidad
Director de publicidad
Director de publicidad
Brand Manager
Responsable de la creación
Director ejecutivo de creación
Director creativo adjunto
Director creativo adjunto
Senior Art Director
Responsable de conceptos / redactor
Creative technologist
Business Leader
Executive Account Director
SVP, group account director
Director de cuentas
Jefe de cuentas
Chief Communications Officer
EVP Global Strategy Director
SVP, Group Strategy Director
Director of Social Strategy
Head of Integrated Production
Productor
SVP Director of project Management
Director de proyectos
SVP Executive Music Producer
Music Business Manager
Business Manager
Realizador
2nd Unit Director
Productor ejecutivo
Productor ejecutivo
Productor ejecutivo
Productor ejecutivo
Productor
Associate Producer
Assistant Director
DP
Montaje
Montador
Assistant Editor
Managing Editor
Editorial Producer
Craft, Editor
Craft, EP
Craft, Producer
Craft, Producer
Craft, Producer
Craft, Assistant Editor
Craft, Color
Craft, Flame Artist
Craft, Audio Mix
Flame Producer
Flame Artist
Flame Assistant
Colorization
Producción musical
Compositor de música
Compositor de música
Executive Music Producer
Sound Engineer
Productor de sonido

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