Joel Simon
CEO - Creative Director at JSM Music
New York, Estados Unidos
TítuloBack To School
Campaña Back To School
Anunciante Sandy Hook Promise
Marca Sandy Hook Promise
Fecha de primera difusión/publicación
Sector Empresarial Acciones Caritativas, fundaciones, voluntariado
Sinopsis In 2018, 113 people were killed or injured in school shootings in the US. People seem to have accepted this “new normal”, and focus on teaching kids how to survive school shootings, rather than preventing them. To highlight this absurdity, Sandy Hook Promise created a commercial that at first appears to be a typical, saccharine, Back-to-School ad–but quickly turns dark when pupils have to use their new items to save their lives against a school shooter. A sock becomes a tourniquet. A girl uses her new phone to text her mom a final message. The commercial ends by saying that the only real back-to-school essential is learning the signs of a shooter, and stopping shootings before they happen. It received 26 million views in the first 24 hours and generated 5 billion media impressions. It was also tweeted by celebrities like Kim Kardashian, Elizabeth Warren and Joe Biden.
Medio Televisión
Worldwide Chief Creative Officer
Responsable de la creación
Director creativo
Director creativo
Director creativo adjunto
Director creativo adjunto
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Director creativo adjunto
Director artístico
Director of Integrated Production
Group Executive Producer
Music Producer
Productor ejecutivo
Associate Producer
Account Management
Account Management
Account Management
Planning Director
Director of Data Solutions
Productor delegado
Director de fotografía
Editorial Company / Visual FX / Design Company
Managing Director
Assistant Editor
Flame Artist
GFX Artist
Music Prod Company
CEO/ CCO/ Composer
Compositor de música
Music Producer
Music Producer
Sound Designer
Ingeniero de sonido
Audio Engineer / Sound Designer
Audio Engineer / Sound Designer
Sound Engineer
Managing Partner
Assistant Audio Engineer
Assistant Audio Engineer
Assistant Audio Engineer
Assistant Audio Engineer
Media Agency
Business Leader
Associate Strategy Director
Digital Performance Director
Strategy Supervisor
Associate Director Social Media
President Video Investment
Managing Director Integrated Investment
Director Video Investment
Associate Director Published Media
Supervisor Published Media
Director Local Investment
Group Director Local Investment
PR Agency
Director de cuentas

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