Joel Simon
CEO - Creative Director at JSM Music
New York, Estados Unidos
TítuloThe Most Metal Scratch-Off
Título (Lengua original)Heavy Metal
BriefBlack Titanium is a scratch-off game from the New York Lottery. But it sounds more like the name of a heavy metal band. The agency knew people would be way more likely to care about a new metal artist than a scratch-off game. So it created a fake band called “Black Titanium” and put it on Spotify with a fake four-song EP. Audiences were driven to the fake band via real Spotify artist ads and cryptic social posts. When listeners got to the band page, they learned “Black Titanium” wasn’t actually a band at all. And the songs weren’t real songs: they were musical ads for the Black Titanium game.
Campaña Black Titanium
Anunciante New York Lottery
Marca Black Titanium
PostedNoviembre 2019
Sector Empresarial Lotería y juegos de azar
Sinopsis Black Titanium is the newest $30 Scratch-Off Game from the New York Lottery, with a top prize of $10,000,000 - one of the highest offered for this type of game.
Medio Branded Content
Responsable de la creación
Responsable de la creación
Responsable de la creación
Executive Creative Director, EVP
VP Group Creative Director
VP Group Creative Director
Director creativo
Director creativo
Jr. Art Director
Jr. Copywriter
Chief Production Officer
VP / Executive Producer
SVP Executive Integrated Music Producer
Music Producer
Music Business Manager
Business Manager
EVP Executive Account Director
VP Account Director
Jefe de cuentas
Ejecutivo de cuentas
Ejecutivo de cuentas
Assistant Account Executive
VP Strategy Director
VP Communication Planning Director
Director de proyectos
Productor ejecutivo
Production Supervisor
Director de fotografía
Jefe de decorados
Editorial Executive Producer
Assistant Editor
Producción musical
Audio Post Production
VFX Company
VFX Executive Producer
Sound Company / Music Company
Executive Producer, Music
Music Producer
Music Producer
Compositor de música
Compositor de música
Compositor de música
Compositor de música
Compositor de música

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