Título | Don't Waste |
Agencia | McCann Istanbul |
Campaña | The Inefficients |
Anunciante | Arcelik |
Marca | Beko |
Fecha de primera difusión/publicación | 2017 / 4 |
Producto | Energy Efficient Home Appliances |
Sector Empresarial | Grande electrodoméstico |
Filosofía | Beko with its environmental vision provides products with energy efficiency and wants to put emphasis on the subject in communication. So, we were supposted to underline the importance of energy-efficiency for the Earth Day. We had a print ad idea for that. Didn’t print it though. Instead, we redesigned the classified advertisement page of one of the most popular newspapers in Turkey: Posta. |
Medio | Publicidad en periódicos |
Duración | |
Director ejecutivo de creación | Ugur Cakir |
Director creativo | Cenk Oztunali |
Director artístico | Engin Ger |
Director artístico | aybars gurlu |
Director artístico | Korcan Yavuz |
Director artístico | Yigit Zigal |