What is the role of a Head of Traffic or Traffic Manager at an agency or organization? How does the job vary from place to place? What should you study if you want to work in Traffic? What skills and talents will you need?
What does an art director at an advertising agency do today? What are their core skills? What qualifications are needed? Does it require natural talent, or can you be trained? We ask art directors from around the world.
The world’s pre-eminent creative festival has transfigured along with the industry.
Although the Saturday night awards ceremony is still a highlight, many other prize-giving events throughout the week are of equal or even higher importance, depending on your area of expertise. Alongside the presentation of the iconic Lions are the many talks and workshops, which enable creative exchange and inspire attendees of every stripe: from budding creative tyros to clients looking for ways to ensure that their brands can stand out in a cluttered landscape.
<p>Every year, consultants participating to the Summit write about the event and what they learned during that week. Please find below extract of their articles and links to the original source. </p>
Account management is more complicated than ever. Today's clients don't want high-paid account management teams that just manage projects—they'd rather pay for smart people who can have a strate...
<p>Back in Paris after 2 very inspiring days in Helsinki at Eurobest, the European Festival of Creativity.We already published and commented the results of this year who saw the triumph Volvo with...</p>
What strategies do luxury brands use to succeed online?
Until recently, the luxury industry tended to be a bit snooty about the internet. Luxury brands lure customers with craftsmanship, heritage an...