Riccardo Fregoso

Riccardo Fregoso

Executive Creative Director at McCann
Clichy Cedex, Francia


Riccardo Fregoso is the award-winning Executive Creative Director of McCann WorldGroup Paris. He’s a passionate and hungry creative, as well as a strong multidisciplinary team leader.

His philosophical background has given him a radical, analytical way of thinking, along with a strong passion for popular culture, emerging technologies, language, and design trends.

After starting at BETC, Riccardo spent 4 years in the TBWA Group, and 2 at Ogilvy Paris, working on brands such as Absolut, BMW, Martell, Nissan Infiniti, McDonald's, Mondelez, Deezer, Tiffany, Netflix, and Coca Cola. At McCann Paris, his mission is to rebuild the global image of the agency, by restructuring the company—and its approach—to meet the technological and social challenges of the 21st century for global brands such as Nespresso, MasterCard, Subway, and L'Oréal.

Riccardo has been on juries at International and national award shows such as the New York Festival and the French Grand Prix Strategies of Advertising. He has won more than 30 international awards, including 7 Cannes Lions, two Eurobest Grand Prix, and many more from the D&AD, Clio, LIA, One Show, Epica and Art Directors Club.


Executive Creative Director
Neuilly sur Cedex, Francia
November 2015 - Presente (4 años 10 meses)
Pantin, Francia
2008 - 2009 (1 año)


Creativity Leadership Personal Training in Marketing/Marketing Management

2017 - 2018 (1 año)
Activities and Societies: Leadership in the creative industry. Creative performance enhancement. New business techniques.

Postgraduate Degree Italian Studies

2006 - 2007 (1 año)
Activities and Societies: Italian Medieval Philosophy, Semiotics, Neoplatonism, Renaissance Political Theories

Postgraduate Degree in Philosophy

2005 - 2006 (1 año)
Activities and Societies: Biopolitics, Virtual Reality, Aesthetics, Guerrilla Communication, Social Media

Master's Degree in StudyPhilosophy

2001 - 2005 (4 años)
Activities and Societies: Enlightenment Studies, Aesthetics, Oriental Arts, Structuralism, Philosophy of Language

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