|Título||Not the Time - Burns|
|Agencia||The Brand Agency|
|Campaña||Not the Time|
|Anunciante||St John Ambulance|
|Marca||St John Ambulance|
|Fecha de primera difusión/publicación|
|Filosofía||The emotional power of this commercial is largely due to director obtaining authentic performances from the cast.The calm, business-like tone of the operator is in stark contrast to the desperation and hopelessness expressed by the caller. The pained shriek of the child is so visceral; it convinces the listener that they must do anything in their power to avoid hearing that sound again.|
|Director creativo||Craig Buchanan|
|Responsable de conceptos / redactor||Murray Laird|
|Responsable de conceptos / redactor||Steve Lorimer|
|Productor de la agencia||Gemma Kay|
|Realizador||Ralph Van Dijk|
|Music Studio||Song Zu|
|Ingeniero de sonido||Myles Lowe|
|Music Producer||Jessica O'Bryne|
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