It’s not uncommon for clients to hire an agency's employees. But in Joe’s case, the transaction went the other way. Joe was our client. For years he was the VP of Marketing Communications and VP of E-Commerce for Verizon Wireless, managing their brand and advertising efforts on a national scale, managing all of their online channels and properties and working closely with tech innovators including Yahoo, Samsung, Facebook, Twitter, Google and Motorola. When he launched the DROID brand, Joe went head-to-head with the iPhone and gave AT&T a serious beating, reestablishing Verizon as a tech leader and cementing their market superiority.
Not only that — Joe also managed all media and sponsorships for Verizon Wireless and negotiated deals at the league level with NFL, NHL and IRL, and at the team and conference level with NFL, NHL, MLB, NBA, NCAA and NASCAR. And he led the development of integrated marketing solutions to showcase technology and products within sponsorship platforms, successfully driving customer and revenue growth and increasing customer loyalty. Today, as steward of the EP brand and building success for our clients, Joe oversees both new and existing client relationships.