George Katz
Design Director at Interpublic Group
New York, Estados Unidos
TítuloSecond Chances
Agencia
Campaña Second Chances
Anunciante Donate Life California
Marca Donate Life California
PostedAbril 2019
Sector Empresarial Donación de sangre/órganos
Sinopsis People proudly display different color buttons, ribbons and pins, to show their support of various causes. Organ donation is different. The only identifiable sign of support is a tiny pink dot on the front of a registered donor’s driver’s license. You register to become an organ donor once, and put the only indication of your support in your wallet. But that tiny pink dot shows a willingness to save up to 8 lives. With over 114 000 people awaiting organ transplants, the need for more registered donors is paramount but awareness for the cause is low. With Second Chances, we saw an opportunity to bring that tiny pink dot out of hiding and use it to thank those who have registered while encouraging others to do the same.
Medio Case Study
Duración
Agency
Agency
President
Responsable de la creación
Director ejecutivo de creación
Director creativo
Director creativo adjunto
Senior Copywriter
Responsable de conceptos / redactor
Senior Art Director
Director of Digital Operations
Content Creative
Agency Director of Production
Associate Producer
Productor de la agencia
Business Affairs
Ejecutivo de cuentas
Agency Production Assistant
Responsable de la creación
Director ejecutivo de creación
Chief Production Officer
SVP Executive Producer
Design Director
Director de fotografía
Chief Communications Officer
DIRECTOR OF COMMUNICATIONS STRATEGY
Communications Director
Director of Technology
Director of User Experience
Executive Music Producer
Senior Music Producer
Director ejecutivo de creación
Productor de la agencia
Director de cuentas
SVP, Brand Development
Productora
Productora
Productora D'Avant Garde Media
Productora
Productora 4K Productions
Music Prod Company
Montaje
Chief Executive Officer (CEO)
Director de programas
Chief Executive Officer (CEO)
Director de publicidad
Productor ejecutivo
Montador
Realizador
Realizador
Realizador
Post-production Producer
Sonido
Chief Executive Officer (CEO)
Sonido
1st AC

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