Eric has been instrumental in defining VSA’s unique, strategic approach to developing transformative brands and experiences. He and his teams in Chicago and New York draw on the arts and sciences of storytelling, semiotics, archetypal psychology and rationalist philosophy to deepen the emotional engagement between brands and their constituents. While at VSA, Eric has helped to shape the brand strategies and voices of cultural icons like IBM, JAMA, Target, Converse and Cole Haan. Before joining VSA, Eric worked as an editor at Vintage Books. He holds degrees in literature and philosophy from NYU and the University of Chicago.