Jill Byrne
Marketing Director at Rothco | Accenture Interactive
Dublin 7, Irlanda
Título10 | The Book That Grew
BriefWe used grass to grow a book.A book with 10 tangible lessons and 10 pieces of practical advice designed to help maximise sustainability and increase profitability. These 10 steps enable farmers to achieve a ‘perfect’ 10 rotations of grass grazing per year, and produce 10 tonnes of grass per hectare – a truly powerful number that will massively improve the sustainability of even the most efficient farm. in this instance, the medium truly was the message: our book was grown from the very grass that Irish farmers nurture, with each page, each word, and each diagram shaped by real grass roots as they grew.Not only does this book lay out a practical plan of action, it symbolises the power of our natural resources. When grass is managed correctly, it can work wonders.
Agencia
Campaña Roots
Anunciante Allied Irish Bank
Marca AIB
Fecha de primera difusión/publicación
Sector Empresarial Servicios bancarios, inversiones, corredores de bolsa
Sinopsis We used grass to grow a book. A book with 10 tangible lessons and 10 pieces of practical advice designed to help maximise sustainability and increase profitability. These 10 steps enable farmers to achieve a ‘perfect’ 10 rotations of grass grazing per year, and produce 10 tonnes of grass per hectare – a truly powerful number that will massively improve the sustainability of even the most efficient farm. in this instance, the medium truly was the message: our book was grown from the very grass that Irish farmers nurture, with each page, each word, and each diagram shaped by real grass roots as they grew. Not only does this book lay out a practical plan of action, it symbolises the power of our natural resources. When grass is managed correctly, it can work wonders.
Medio Case Study
Duración
Responsable de conceptos / redactor
Director artístico
Design Director
Diseñador
Director creativo
Director creativo
Director ejecutivo de creación
Productor ejecutivo
Production Assistant
Public Relations
Director de cuentas
Business Director
Project Director
Chief Executive Officer (CEO)
Other
Director / DOP / Editor
Photographer & Artist
Letterpress Printer & Book Binder
Print Production Company

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