|Título||Ireland Fan Sees Green For The First Time|
|Agencia||Rothco, part of Accenture Interactive|
|Campaña||Ireland Fan Sees Green For The First Time|
|Anunciante||Irish Rugby Football Union|
|Marca||Irish Rugby Football Union|
|Fecha de primera difusión/publicación|
|Sector Empresarial||Cultura, ocio y deporte|
|Sinopsis||The IRFU’s new campaign tells the story of one such fan. Bobby Blakeney, who has been an avid rugby supporter for 74 years, suffers from severe colour-blindness and is unable to distinguish accurately between green and red. Bobby rarely attends live matches and risks mistaking players for those on the opposing team when watching – even when he’s at home. The IRFU and ROTHCO, part of Accenture Interactive, set out to change this.|
|Commercial Communication||Damian Devaney|
|Marketing Director||Padraig Power|
|Communications Director||stephen mcnamara|
|Digital Marketing Manager||Barry Cunningham|
|Marketing Manager||Jessica Long|
|Director creativo||Adam Crane|
|Responsable de conceptos / redactor||Eoin Conlon|
|Senior Account Executive||Andy Williams|
|Productor ejecutivo||Al Byrnes|
|Assistant Producer||Hannah Gallagher|
|Director técnico||Daire Lennon|
|UI Designer||Stephen Flynn|
|Digital Project Manager||Orlagh Daly|
|Social Lead||Colm Cusack|
|Director artístico||Jake Viramontez|
|Director of Marketing||Jill Byrne|
Born on the Isle of Wight off the coast of England, Austin Smitha...
WHO? Daniel Lobatón, Creative Director and comic book nerd....
What does it take to lead a 60-year-old agency to win its first e...
Hi, I'm Tamryn. An award-winning Senior Creative currently Freela...
Blue has over 10 years of experience in advertising. Blue was sel...
Advertising, New Business Development, Online Advertising, Market...
Planner, thinker, aspiring philosopher. Fascinated by psychology,...