Jill Byrne
Marketing Director at Rothco | Accenture Interactive
Dublin 7, Irlanda
TítuloIreland Fan Sees Green For The First Time
Agencia
Campaña Ireland Fan Sees Green For The First Time
Anunciante Irish Rugby Football Union
Marca Irish Rugby Football Union
Fecha de primera difusión/publicación
Sector Empresarial Cultura, ocio y deporte
Sinopsis The IRFU’s new campaign tells the story of one such fan. Bobby Blakeney, who has been an avid rugby supporter for 74 years, suffers from severe colour-blindness and is unable to distinguish accurately between green and red. Bobby rarely attends live matches and risks mistaking players for those on the opposing team when watching – even when he’s at home. The IRFU and ROTHCO, part of Accenture Interactive, set out to change this.
Medio Case Study
Duración
Commercial Communication
Marketing Director
Communications Director
Digital Marketing Manager
Marketing Manager
Director creativo
Responsable de conceptos / redactor
Senior Account Executive
Productor ejecutivo
Strategist
Assistant Producer
Director técnico
Developer
UI Designer
Digital Project Manager
Social Lead
Director artístico
Director of Marketing

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