How to use Snapchat to communicate a strong message about a real monster that kills children after devouring their faces.
Sinopsis
Noma is a real monster that kills children after devouring their faces. Few know about the disease – images of it are generally blurred or censured because of their shocking nature – and so in order to increase public awareness, we create a lens enabling people to see what their face would look like with the disease. Or how to use the famous app to communicate a s
Filosofía
we create a lens enabling people to see what their face would look like with the disease. Or how to use the famous app to communicate a strong message about an evil that’s neither virtual nor temporary. Because while Snapchat transforms faces for fun and for a few seconds, Noma does it for real and forever.
Problema
Few know about the disease – images of it are generally blurred or censured because of their shocking nature – so ihow to increase public awareness?