| Título | The Lover |
| Agencia | Zakka |
| Campaña | The lover |
| Anunciante | Come4.org |
| Marca | Come4.org |
| Fecha de primera difusión/publicación | 2013 / 4 |
| Sector Empresarial | Instituciones/Organizaciones no gubernamentales |
| Sinopsis | BEING AND COME4 WILL CHANGE YOUR VIEW ON SEXUALITY And will you look at porn differently? This is the message of the new promotional film created by BEING for Come4, the first website to combine philanthropy and pornography. Use the addiction of the human being in a noble purpose- that was the brilliant and provocative idea of the two founders of Come4, Marco Annoni and Riccardo Zilli, who gathered funds for the technical construction of the site via the crowd-funding platform Ulule. More specifically, Come4 is an ethical website with sexually explicit content whose main objective is to raise funds for good causes: “porn with a heart’, to serve community projects. To launch this site, which should work with its first videos at the end of May, Come4.org returns with the new film- “The Lover”- by BEING, which is already on YouTube and Vimeo: http://bit.ly/17m4bch Impactful and committed to the service of a strong project, this film depicts the story of Asta Philpot, a British activist whose fight for a different view on sex was made famous by the BBC and is the origin of the film “Hasta la vista” (Come As You Are). At a time of discussions on sexual assistance, the unexpected ending of this film, which has an atmosphere of half-fantasy, half-brothel along with highly polished photography, overturns our prejudices and questions our taboos. Never to watch porn in the same way as before. |
| Medio | Televisión y Cine |
| Duración | |
| Más información | www.come4.org |
| Productor de la agencia | Maxime Boiron |
| Productora | HENRY |
| Productora | Bacon |
| Director artístico | Julien Chiapolini |
| Responsable de conceptos / redactor | Riccardo Fregoso |
| Director creativo | Thierry Buriez |
| Director creativo | Alasdhair Macgregor Hastie |
| Realizador | Jeppe Rønde |
| Productor ejecutivo | Jean Ozannat |
| Productor ejecutivo | Malene Dyhring |
| Productor | Vang Lashley |
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