|Título||Anthem (Unlock Life)|
|Agencia||The Lab @ Anonymous Content|
|Fecha de primera difusión/publicación|
|Sector Empresarial||Transportes, viajes y turismo|
|Sinopsis||Lime, the global leader in micromobility, and The Lab at Anonymous Content have partnered together to create Lime’s new brand platform and content strategy, Unlock Life. The partnership, which is the first of its kind for Lime and The Lab, today kicked-off an ongoing campaign that will include a variety of short films, podcasts, editorial and more. Formed last November, The Lab at Anonymous Content is a creative incubator inside the production and management company that’s built to push the boundaries of how brands tell stories by tapping into Anonymous Content’s celebrated roster of world-class talent, sharp eye for emerging filmmakers and diverse storytellers. For the first three films in the series, Lime and The Lab tapped filmmakers Cara Striker, Daniel Kaufman, and Pantera to create three short films spotlighting individuals within Lime’s community whose lives have been transformed by mobility. These films are set to roll out over the course of the summer, beginning with the brand anthem film and first short, “Carlos,” “Film is empathy machine that has the power to bring our purpose to life in the most genuine way - so that people can see and feel why Lime matters,” said Duke Stump, Chief Marketing Officer, Lime. “With The Lab’s understanding and approach to storytelling, the partnership is a perfect extension for the Lime team. Together we are creating a unique and powerful model of brand storytelling.” “From the beginning of the creative process with Lime, the filmmakers were at the table with us,” said Zac Ryder, Executive Creative Director, The Lab. “So as we were developing the larger platform, we were able to tap into their storytelling brains to figure out how to bring the brand to life in the most interesting ways possible.” “Lime is a brand that has amazing stories to tell. Because we have access to some of the best storytellers in the world, we’re excited to help Duke and his team create breakthrough ways to share them”, added Adam Groves, Executive Creative Director, The Lab. In addition to the Unlock Life platform and strategy, The Lab is working with Lime to build a digital media house for the brand, Movement, which will deliver compelling content, film, imagery and narratives through Lime’s new website. The full platform and website is slated to launch in mid-June.|
|Creative||The Lab @ Anonymous Content|
|Director ejecutivo de creación||Zac Ryder|
|Director ejecutivo de creación||Adam Groves|
|Lead Creative||Chase Hilton|
|Lead Creative||Garrett Combes|
|Productor ejecutivo||Emma Starzacher|
|Productor ejecutivo||Eric Tu|
|Managing Director||Eric Stern|
|Productor ejecutivo||Lori Stonebraker|
|Productor de la productora||Bridgitte Pugh|
|Productor de la productora||Natalie Jacobson|
|Productor de la productora||Nicolas Tiry|
|Director de fotografía||Ryan Marie Helfant|
|Director de fotografía||Matthew Ballard|
|Director de fotografía||Albert Salas|
|Montaje||Mark Edinoff At Work Editorial|
|Productor ejecutivo||Marlo Baird|
|Productor de la productora||Brian Scharwath|
|Assistant Editor||Josh Sasson|
|Productor ejecutivo||Meghan Lang|
|Productor de la productora||Susan Harris|
|Productor de la productora||Damian Winterbottom|
|Efectos especiales||Moving Picture Company|
|Productor ejecutivo||Elexis Stearn|
|Productor de la productora||Michael Heil|
|Productor de la productora||Michele Watkins|
|Lead Flame Artist||Benji Davidson|
|Compositor de música||Joshua Pena|
|Compositor de música||Sean Anderson|
|Compositor de música||Rob Ufer|
|Compositor de música||Kathleen Kirkman|
|Audio Post Studio||Eleven|
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